Resources Library by ANA

Great results from ambiguous sources

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.This paper details...

Catalogue: Panel Research 2006

Authors: Reg Baker, Theo Downes-Le Guin, Joanne Mechling

October 8, 2006

The games we play

Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response rates, professional respondents, etc.) are...

Catalogue: Panel Research 2006

Author: Pete Comley

October 8, 2006

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006

Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk

Company: Kantar

October 8, 2006

Gaining synergy through multi-method research

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were utilized as a base to perform parallel testing. This...

Catalogue: Panel Research 2006

Authors: Ivan Casas, Gonzalo Peña, Calixto Perez-Galan

October 8, 2006

Leveraging customer panels for business success

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluable source of both strategic and operational...

Catalogue: Leisure 2006

Authors: John Morton, Jon Mamela

Company: Market Probe International Inc.

October 8, 2006

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006

Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert

Company: InSites Consulting

October 8, 2006

Motivations to join

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon...

Catalogue: Panel Research 2006

Authors: Howard R. Moskowitz, Alex Gofman, Leyla Namiranian

Company: Decision Analyst, Inc.

October 8, 2006

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006

Author: David W. Stark

Company: KANTAR TNS Malaysia

October 8, 2006

The effects of panel recruitment and management on research results

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings...

Catalogue: Panel Research 2006

Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk

Company: KANTAR TNS Malaysia

October 8, 2006